Facebook Ads That Connect & Convert

When people tell me Facebook is passé, I just smile. Sure, it’s been around a while, but it still has the biggest social media crowd on the planet.

Three‑quarters of Irish adults have a Facebook account, nearly 60 % check it every day and that adds up to about 3.8 million people scrolling right here at home.

Globally, billions of users log in every month. It’s where families share photos, neighbours swap recommendations and local businesses find their next loyal customer. In other words, it’s far from past its prime and if you’re running a business, ignoring it is like closing your shop on a busy Saturday.

Why Facebook Works For Your Business

Think about what you do on Facebook. Maybe you check in on a friend’s new baby, RSVP to a birthday event or browse Marketplace for a good deal. Somewhere in there, you’re bound to see an ad that actually interests you. That’s because Facebook’s targeting is still incredibly good.

Around sixty per cent of users discover new products on the platform, and more than a third will go on to buy something they found there. It’s not just a billboard; it’s an interactive catalogue that adapts to what people like and need. And in Ireland, Facebook is where communities come together—town groups, sports clubs, buy-and-sell pages. When your brand appears in that mix, you’re part of the conversation.

Facebook isn’t just about awareness, either. People are shopping directly on the platform in ever-increasing numbers. Marketplace alone attracts millions, with everything from furniture to fashion finding new homes each day.

Add to that Facebook Shops, you can place products and accept payments without sending people to a separate website, and you’ve got a straight sales channel.

It’s really powerful for both small and medium size businesses it lets you show off what makes you unique. Whether it’s homemade candles from Galway or artisan cheeses from Kerry and reach the people most likely to appreciate it.

The Way We Work with Facebook at Kola Digital

At Kola Digital, we look at Facebook as more than just another ad platform. It’s a place to build relationships.

We begin by listening to you: what are your goals, which customers do you have and which are you trying to reach, what story do you want to tell and if it’s worth to try it. Then we dig into the data to find your audience.

We place custom and lookalike audiences based on people who are interested already in what you offer, then we layer on demographic and interests to find similar hearts and minds. We make sure your ads suit the format: a short video for the Feed, a carousel that shows multiple products or a simple image with a clear call to action. We also take advantage of Facebook’s tools outside of traditional ads. For example, we might set up a Messenger campaign that lets people ask questions about your product directly, or we could create an Event to promote a pop‑up sale.

Depending on the situation we combine Facebook campaigns with Instagram to make sure people see your message wherever they spend their time.

Since we believe in transparency, we monitor metrics like click-through rate, conversion and cost per result. If something’s not working, we adjust, we try something different, it’s as simple as that.

We’ve seen firsthand how Facebook can turn a struggling business into a success story. It’s about matching the right message to the right people at the right time and having a bit of craic along the way.

Friendly Tips from Us

Picture your ideal customer when you set up your ads. Facebook gives you plenty of ways to narrow things down by age or interest. You can even show ads to people who’ve already visited your site or bought from you before.

People fly through their feeds. Say what you mean without the waffle and let them know what’s in it for them. If you’ve a sale on, tell them when it ends. If you’re sharing a story, get to the point nice and quick.

Bright photos and quick clips grab attention. Try mixing single images, little videos and carousels and see which ones get people clicking or commenting.

Don’t be afraid to try different headlines, photos or buttons. Change one thing at a time so you can see what made the difference.

When someone comments or messages you, give them a reply. A quick thank you or answer shows there’s a real person behind the page.

Find a Facebook Group that suits your business or start one yourself. It feels like chatting with neighbours instead of shouting at strangers.

Set up your Facebook Pixel so you know which ads lead to orders, enquiries or sign‑ups. Focus on those numbers instead of just likes.

Don’t blow the budget in one go. Start with a small amount, see what works, then put more behind the posts that are doing well. Let Facebook figure out the best spots for your ads as you go.

Our PromisePersonal, Effective and Honest

We’re not here to sell you cookie‑cutter packages or magic formulas. We get to know your business, we keep you informed and we make sure your ads feel authentic.

In our office, we have a saying: if we wouldn’t stop to watch it or read it, we don’t expect your customers to either. We put care and time into every campaign.

Ready to make Facebook work for you?

Whether you’re a family‑owned shop on Grafton Street or an online store shipping nationwide, Facebook still holds huge potential.

If you’re ready to tap into its massive audience and turn connections into customers, Krystle and the rest of us at Kola Digital are here to help. Give us a shout and let’s get started.