LinkedIn Ads That Open Doors
LinkedIn is where business gets done. It’s not just a place to polish your CV; it’s where people go to share insights, look for partners and find the next big thing. With over a billion members worldwide and a large, active community here in Ireland, it’s become the top network for professionals and decision‑makers.
If you’re selling to other businesses or people in specific roles, LinkedIn is the place to be. You get to speak straight to the decision‑makers who actually matter.
LinkedIn: Professional Connections into Opportunities
LinkedIn is built on real, verified information which makes it different from other social networks. Members share their job titles, industries and seniority levels, this facilitates to find the right audience. If you are interested in getting in front of marketing directors in Dublin or HR managers in Munster? You can. Looking to reach CEOs of mid‑sized tech firms across Europe? No problem. Because everyone uses LinkedIn for work, you’re more likely to catch people when they’re in a professional mindset and ready to take action.
And the quality of interaction is higher. People that are on LinkedIn look to learn and grow. They read articles, sign up for webinars and connect with brands that offer solutions to their specific needs. This makes the cost per click a bit higher than other networks, you’re paying for access to the right people at the right time. When done well, LinkedIn campaigns are capable of delivering leads and appointments that are worth far more than their cost.
How We Make LinkedIn Work for You
At Kola Digital, we treat LinkedIn as a boardroom table, not a billboard. We start by sitting down with you to understand your goals. Are you looking to generate leads, recruit talent or build thought leadership?
We generate custom audiences based on job titles, industries, seniority and company size. We use LinkedIn’s Matched Audiences to reconnect with people who’ve have been either on your website or signed up previously.
When it comes to creative, we focus on offering value. We discussed your goals and propose to promote a free guide, make a live webinar or share case studies showing how you solved a problem. The goal of our sponsored content is design it to be helpful, not pushy.
When it comes to one to one conversations, we handle Message Ads or Conversation Ads that feel like personal rather than a sales pitch.
We test multiple headlines, visuals and calls to action, measure response rates in order to refine the campaign based on what we learn. We keep an eye on cost per lead to make sure your budget is being spent wisely since LinkedIn can be pricey.
How We Make LinkedIn Work for You
At Kola Digital, we treat LinkedIn as a boardroom table, not a billboard. We start by sitting down with you to understand your goals. Are you looking to generate leads, recruit talent or build thought leadership?
We generate custom audiences based on job titles, industries, seniority and company size. We use LinkedIn’s Matched Audiences to reconnect with people who’ve have been either on your website or signed up previously.
When it comes to creative, we focus on offering value. We discussed your goals and propose to promote a free guide, make a live webinar or share case studies showing how you solved a problem. The goal of our sponsored content is design it to be helpful, not pushy. When it comes to one to one conversations, we handle Message Ads or Conversation Ads that feel like personal rather than a sales pitch.
We test multiple headlines, visuals and calls to action, measure response rates in order to refine the campaign based on what we learn. We keep an eye on cost per lead to make sure your budget is being spent wisely since LinkedIn can be pricey.
Pointers from Krystle and the Team
- Get to Know your target.
Invest time to define the job titles, industries and locations of those whom you want to reach. LinkedIn’s targeting is powerful when you’re precise.
- Create something useful for the users.
Content that helps your audience solve a problem or learn something new. Blog posts, white papers, how‑to videos or even an invitation to a live Q&A.
- Use Lead Gen Forms.
LinkedIn’s pre‑filled forms make it easy for people to express interest. They reduce friction and boost response rates.
- Personalise your messages.
If you’re sending Message Ads, make them feel like a real conversation. Use the person’s name, mention a common challenge and invite them to take the next step.
- Stay consistent.
Post regularly on your company page and encourage your team to share. Consistency builds credibility.
- Personalise your messages.
When sending Message Ads, try to make the message feel like a real conversation. Use the person’s name, mention a common challenge and invite them to take the next step.
- Stay consistent.
Post regularly on your company page and encourage your team to share. Credibility is buit with consistency.
- Retarget warm audiences.
Create a matched audience of people who’ve engaged with your website or content and follow up with a clear offer.
- Measure what matters.
Keep track of metrics like click‑through rate, cost per lead and conversion rate. Try not to focus too much about vanity metrics like impressions alone. 1 good click means more that a thousand impressions.
Test, adjust, refine, repeat. LinkedIn campaigns often need tweaking. Analyse performance weekly, if an ad is underperforming pause it and scale up what’s working.
Our Commitment We keep things professional, personal and straight‑up
LinkedIn isn’t about being the loudest; it’s about communicating the right message to the right people.
We’ll help you create and design campaigns that feel more like a handshake rather than a cold call.
Our team focuses on building relationships, not just collecting clicks. We’ll keep you in the loop with clear reports and straightforward advice. And we’ll always make sure your budget is going towards people who can actually become clients.
LinkedIn isn’t about being the loudest; it’s about communicating the right message to the right people.
We’ll help you create and design campaigns that feel more like a handshake rather than a cold call.
Our team focuses on building relationships, not just collecting clicks. We’ll keep you in the loop with clear reports and straightforward advice. And we’ll always make sure your budget is going towards people who can actually become clients.
LinkedIn isn’t about being the loudest; it’s about communicating the right message to the right people.
We’ll help you create and design campaigns that feel more like a handshake rather than a cold call.
Our team focuses on building relationships, not just collecting clicks. We’ll keep you in the loop with clear reports and straightforward advice. And we’ll always make sure your budget is going towards people who can actually become clients.
Ready to Connect with Decision‑Makers?
If you’re keen to reach the people who sign the contracts and drive the strategy, LinkedIn is your stage.
Krystle and the rest of us at Kola Digital would love to help you make the most of it. Drop us a line and let’s start opening doors.
