Steph’s A.R.K
Charity Fundraising Campaign Design & Awareness Campaign
Working with Steph’s A.R.K on this pro bono campaign was an incredibly meaningful project for our team. Steph’s A.R.K is an Irish charity dedicated to helping adults living with terminal illness by creating lasting memories, fulfilling final wishes, and supporting families through extremely difficult times.
The organisation approached us to develop a charity fundraising campaign that could emotionally connect with the public while increasing awareness and encouraging donations through both print and digital channels. The project also gave us the opportunity to bring together campaign design, charity marketing and practical materials the team could continue using after the initial campaign.
The Challenge
For a charity in Ireland, fundraising materials need to do more than look good.
They need to explain the cause clearly, connect with people quickly and make it easy for someone to support the organisation.
Steph’s A.R.K needed campaign materials that could communicate their mission in a compassionate and impactful way while remaining visually clear, accessible, and easy to share across multiple platforms.
The charity fundraising campaign initially centred on a direct-mail initiative using a professionally designed postcard distributed via a targeted mail drop. The objective was to encourage donations while increasing visibility for the charity and its work across Ireland. Alongside the print campaign, the visuals also needed to translate seamlessly into social media content that could continue building awareness online.
Our Process & Charity Marketing Approach
We worked closely with the charity to understand the emotional impact of their work, the audience they wanted to reach, and the key messaging that needed to be communicated throughout the campaign.
The creative direction focused on warmth, compassion, and community support. The designs were intentionally clean and accessible, allowing the messaging to remain at the centre of the campaign while encouraging engagement and donations through strong but sensitive calls to action.
This was not about making the work feel like a typical charity marketing campaign. It needed to feel personal and respectful while still giving Steph’s A.R.K clear, professional materials that could help with fundraising.
Charity Fundraising Postcard Design
We designed a fundraising postcard that was used as part of a targeted direct mail campaign. The layout was created to feel personal, engaging, and easy to digest while highlighting the charity’s mission and encouraging support from local communities.
The postcard balanced emotional storytelling with clean typography and thoughtful spacing to maximise readability and create a more human connection with recipients.
For Irish charities relying on public support, direct mail can still provide a simple and personal way to reach people locally, particularly when the message and design work together.
Social Media for Charities
To support the mail drop campaign, we also developed a social media awareness campaign designed to extend the reach of the fundraiser online. The digital assets carried the same visual identity as the print campaign, helping to create consistency across all touchpoints.
The campaign graphics were designed for engagement and awareness while maintaining the warm and hopeful tone established throughout the project. This also gave Steph’s A.R.K reusable examples of how social media for charities can support an offline fundraising campaign rather than operate separately from it.
Continuing the Partnership
Building on the Charity Fundraising Campaign
Following the success of the original campaign, Steph’s A.R.K returned to collaborate with us again on a second phase of the project.
We are currently designing a new series of posters on a further pro bono basis to support upcoming charity fundraising and awareness initiatives. These designs continue the visual language established in the first campaign while expanding the charity’s promotional materials for events and community outreach.
All campaign assets were created in Canva, allowing Steph’s A.R.K team to easily manage, update, and reuse materials internally for future campaigns and events.
The Result
A Stronger Platform for Awareness and Fundraising
This project allowed us to combine design, storytelling, and community impact to support an organisation doing truly meaningful work. By creating a cohesive campaign across print and digital channels, Steph’s A.R.K gained professional fundraising materials that could continue evolving and supporting future awareness initiatives.
As a charity in Ireland supporting adults with terminal illness and their families, Steph’s A.R.K may also be discovered by people looking for cancer support in Ireland or a cancer charity in Ireland, although its work is not limited to cancer.
At Kola Digital, we are passionate about supporting charities and community organisations through thoughtful, creative work that helps amplify their message and mission. For organisations looking for a charity marketing agency, the aim is the same: create work that is useful, sensitive to the cause and practical for the team using it.
