Charles Tennant Ireland
Charles Tennant Ireland
Charles Tennant Ireland
Website Design | Website Development
Overview
Charles Tennant Ireland approached Kola Digital, a digital marketing agency in Kildare, following a recent brand refresh, seeking a modern, professional website that accurately reflected their updated identity and the scale of their operations. The project focused on website design that matched the company’s growth and positioning.
As a leading supplier of chemical products and bespoke blending solutions, Charles Tennant Ireland serves a wide range of industries across Ireland, with a strong focus on quality, innovation, and customer service. As part of the Tennant Group, the company carries a proud legacy dating back to 1797, when the group was founded in Glasgow.
We were invited to tender alongside other agencies, and we were happy and grateful to be selected to deliver this important web design project.
The project focused on website design that matched the company’s growth and positioning.
The Brief
The goal was to create a contemporary, user-friendly website that would:
- Reflect the company’s refreshed brand and long-standing heritage
- Clearly present the industries served and their extensive product range
- Highlight key products without overwhelming users
- Showcase Charles Tennant Ireland’s diverse supplier network, including logistics partners, technical experts, and service collaborators
- Introduce their team in a more engaging way
As part of the discovery phase, we also recommended a new professional photoshoot to ensure the website visuals matched the quality of the brand.
The Process
We began with an initial meeting with Brooke, followed by collaborative sessions with the wider team to fully understand their requirements, challenges, and goals.
Our focus was on creating a clear structure that balanced technical detail with accessibility. We paid particular attention to how industries, products, and supplier partnerships would be organised and presented, ensuring the site would be intuitive for both new and returning users.
With all the information gathered, our team of designers created two different homepage concepts, each offering a different visual approach while aligning with the refreshed brand.
The Solution
The client responded very positively to both concepts. After reviewing the designs, we refined one preferred direction by combining the strongest elements from each concept into a single, cohesive design.
With content supplied by the Charles Tennant Ireland team, development progressed smoothly and efficiently. The website was built to be clean, scalable, and easy to manage internally, ensuring it would support the business long-term.
The project was delivered on schedule, and the site launched successfully to excellent feedback from the client.
The Result
- A modern, professional website aligned with the updated brand
- Clear presentation of industries, products, and supplier relationships
- Improved usability and visual impact
- High-quality imagery showcasing both people and processes
- A confident digital presence that reflects a business with over 200 years of heritage
Client Feedback
“We recently worked with Krystle at Kola Digital on our new website, and the experience was fantastic. Krystle was incredibly professional, helpful, and easy to work with throughout the whole process. The finished site looks great and functions perfectly. I’d highly recommend Kola Digital for anyone looking for quality web design in Kildare.”
Frequently Asked Questions
A website refresh helps ensure your business is presented accurately, stays aligned with your brand, and meets modern usability, performance, and design expectations.
If your brand has evolved, your services have expanded, or your website no longer reflects the quality of your business, it is usually the right time to consider a redesign.
Yes. A modern, well-structured website builds trust, improves credibility, and makes it easier for customers to understand your offering and engage with your company.
Yes. A modern, well-structured website builds trust, improves credibility, and makes it easier for customers to understand your offering and engage with your company.
Yes. A modern, well-structured website builds trust, improves credibility, and makes it easier for customers to understand your offering and engage with your company.
Takeaways
from
This Project
Once your business grows, changes, or expands your website should reflect that. This project highlights a few important points that apply to many established companies:
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1. Your website should match the scale of your business
Charles Tennant Ireland had a strong reputation and long history, but their website needed to better reflect the size and professionalism of their operation. If your site feels smaller than your business actually is, it may be holding you back. -
2. Structure matters as much as design
A big part of this project was organising industries, products, and partners in a way that made sense to users. Clear structure makes a website easier to use and helps visitors find what they need faster. -
3. Good presentation builds trust
Updated design, professional photography, and clear messaging all work together to make a business look more credible and established. First impressions still matter, especially in B2B. -
4. Redesigning does not mean starting from zero
In this case, the client already had strong content and knowledge internally. The improvement came from how it was presented, structured, and brought together. -
5. A website should support the business long-term
This website was built to be easy to manage, scalable, and adaptable. A good website is not just about how it looks today, but how well it will adapt and support you in the coming years.
Planning a website redesign?
If your current website no longer reflects your business, your brand, or the scale of what you do, it may be time for a refresh.
Talk to our team today and let’s discuss how we can create a modern, professional website that supports your goals and represents your company properly.
