CSNA
CSNA
CSNA
Website Design | Website Development
Marketing Plan | Marketing Strategy
Overview
At Kola Digital, we thrive on helping organisations build clarity, direction, and strong digital foundations.
Partnering with the Convenience Stores and Newsagents Association (CSNA) was an exciting opportunity to support a respected industry body in strengthening its voice, engaging its members, and preparing for the future.
The CSNA sought a comprehensive marketing plan that would not only raise awareness of the organisation’s role but also ensure long-term relevance, deliver better value for existing members, and drive new membership.
A crucial part of this journey included the design and development of a new website that would serve as a hub for communication, resources, and member services.
Their vision: a clear, modern, and impactful roadmap to strengthen CSNA’s brand and ensure its sustainability.
The Process
Step One:
Building Clarity with Discovery
The project began with a deep dive into CSNA’s brand, members, and audience perceptions. Working closing with Laura we created tailored surveys and a collaborative brand workshop, we uncovered valuable insights into member needs, industry challenges, and opportunities to reposition CSNA as a forward-thinking, member-first organisation.
Key Outcomes
- Clear understanding of CSNA’s current brand positioning.
- Defined audience personas and core values.
- Insight into gaps between perception and value.
- Refinement and clarification of CSNA’s services and member benefits.
Step Two:
Turning Insights into Strategy
With the research in hand, we translated findings into a clear roadmap. This included defining brand messaging, creating a content strategy, and outlining how CSNA could communicate its values across digital and offline channels.
Key Deliverables
- SEO-optimised website content.
- Social media and blog content plan.
- Messaging pillars that reinforced CSNA’s role as a trusted advisor.
Step Three:
Bringing Strategy to Life Online
The next step was designing a multi-channel marketing approach that would raise awareness, strengthen engagement, and attract new members.
Highlights included:
- A brand-new, mobile-friendly website, built for usability and visibility.
- Plans for member-focused apps, offering convenience and access to vital resources.
- An Integrated Marketing Plan to combine all the research results with CSNA goals to align into a marketing plan
Step Four:
Driving Impact Through Implementation
The final stage was where everything came to life. Building on the insights from discovery, analysis, and content development, we moved into the design and development of a new CSNA website a modern, member-focused hub for communication, resources, and services.
Our process followed a structured, collaborative path:
-
Content Creation:
Using the research findings and content strategy, we developed tailored copy and resources for the new site structure. -
Design Stage:
We translated the content and brand vision into clean, engaging design concepts. -
Board Review:
Mock-ups were shared with the CSNA team and board, ensuring alignment with organisational goals and member needs. -
Development:
Once approved, we rolled out full website development, ensuring functionality matched the strategic goals. -
Presentation & Feedback:
The completed website was presented to the board for testing and feedback. -
Practical Enhancements:
This stage proved invaluable, as board members highlighted practical features and additions that would bring extra value to both current and future members.
From launch through to post-live monitoring, we worked closely with Laura and the CSNA board to maintain consistency, measure results, and establish a sustainable framework for growth. Regular reviews, ongoing stakeholder input, and agile refinements mean CSNA now has a digital platform that can adapt, evolve, and continue to deliver impact long into the future.
The Launch & Impact
The CSNA’s new digital presence and marketing plan mark a turning point for the organisation. With a modern website, clear messaging, and a structured roadmap in place, the CSNA can now:
- Strengthen member engagement and satisfaction.
- Attract the next generation of members.
- Enhance visibility across digital and traditional channels.
- Position itself as a trusted, independent voice in the industry.
- Members Portal for much needed resources to help run their retail businesses.
This wasn’t just about creating a plan, it was about building a future-ready platform for sustainable growth.
Frequently Asked Questions
To strengthen member engagement, attract new members, and future-proof the organisation through clear communication and strategy.
Kola Digital, a professional marketing agency in Kildare created a user-friendly, mobile-optimised website aligned with CSNA’s goals.
A strong website improves communication, accessibility, and member satisfaction while supporting long-term growth.
Clear objectives, target audience insights, messaging, content strategy, and measurable digital marketing actions.
Local agencies understand Irish audiences, offering strategic and design solutions tailored to your region and industry.
It provides easy access to resources, updates, and member services all in one central digital hub.
Together, they align your brand’s message, improve visibility, and ensure consistent communication across all platforms.
Start your marketing plan and,
website design in Kildare today.
The CSNA partnered with a leading marketing agency in Kildare to craft a clear, future-focused marketing plan and dynamic website design that unites members and drives visibility. Ready to transform your organisation’s digital presence?
