What is digital marketing in SEO? Navigating the landscape

In today’s digital age, businesses need to have a strong online presence to succeed.

One of the most effective ways to achieve this is through digital marketing, specifically search engine optimisation (SEO).

But what exactly is digital marketing in SEO, and how can businesses navigate this landscape to achieve success?

Digital marketing in SEO refers to the use of various digital marketing techniques to improve a website's visibility and ranking on search engine results pages (SERPs).

This includes optimising website content, building high-quality backlinks, and using social media and other digital channels to promote the website.

One of the key components of digital marketing in SEO is keyword research.

This involves identifying the keywords and phrases that potential customers are using to search for products or services related to your business.

By incorporating these keywords into your website content, you can improve your chances of ranking higher on SERPs for those specific search terms.

Another important aspect of digital marketing in SEO is on-page optimization.

This involves optimizing various elements of your website, such as title tags, meta descriptions, and header tags, to make them more search engine-friendly.

By doing so, you can improve your website’s relevance and authority in the eyes of search engines, which can lead to higher rankings and more traffic.

Off-page optimization is also a crucial part of digital marketing in SEO. This involves building high-quality backlinks from other websites to your own.

Backlinks are essentially “votes of confidence” from other websites, indicating that your website is a valuable resource. The more high-quality backlinks you have, the more likely you are to rank higher on SERPs.

Social media and other digital channels can also play a role in digital marketing in SEO.

By promoting your website and its content on social media, you can attract more visitors and potentially earn more backlinks.

Additionally, social media signals (such as likes, shares, and comments) can also help to improve your website’s authority and relevance in the eyes of search engines.

So, how can businesses navigate the landscape of digital marketing in SEO? Here are a few tips:

How Kola Digital can help you with digital marketing in SEO

If you are looking for a reliable and professional web design and digital marketing agency, look no further than Kola Digital. We have over 10 years of experience in helping businesses of all sizes and industries achieve their online goals. We offer a range of services, including:

Web design and development:

We create stunning and functional websites that are tailored to your needs and preferences.

We use WordPress as our main CMS and integrate various plugins and tools to add the features you require, such as e-commerce, online courses, booking systems, and more.

We also ensure that your website is responsive, fast, secure, and SEO-friendly.

Content marketing:

We help you create and distribute valuable and relevant content that attracts and engages your target audience.

We write SEO-optimised content for your website, blog, newsletter, and social media. We also help you with graphic design, video production, and podcasting.


We help you improve your website’s visibility and ranking on SERPs by using various digital marketing techniques, such as keyword research, on-page optimisation, off-page optimisation, and social media marketing.

We also monitor and analyse your website’s performance and provide you with regular reports and recommendations.

Email marketing:

We help you build and grow your email list and communicate with your subscribers effectively.

We use Mailchimp as our main email marketing platform and create engaging and personalised email campaigns that drive traffic, leads, and sales.

Social media marketing:

We help you establish and maintain your presence on various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn.

We create and share content that showcases your brand and services, and interact with your followers and potential customers.


We help you generate instant and targeted traffic to your website by using paid advertising on search engines and social media.

We use Google Ads, Facebook Ads, and other platforms to create and manage your PPC campaigns and optimise them for maximum ROI.

Online courses:

We help you create and sell your own online courses using LearnDash, one of the best video training platforms available. We help you design and develop your course content, structure, and delivery.

We also help you market and promote your courses to your audience and provide you with support and maintenance.

Kola Digital, we are more than just a web design and digital marketing agency

We are your partner in achieving your online goals. We work closely with you to understand your vision, needs, and expectations.

We provide you with strategic planning, design excellence, and ongoing support.

We also provide you with training and resources to help you use your website and online course platform effectively.

Whether you are a small business owner, an entrepreneur, a coach, a consultant, or an artist, we can help you create a website and an online course that reflects your brand and values, and that reaches and converts your audience.

Don’t just take our word for it. Check out some of our success stories and testimonials from our happy clients.

You can also contact us today for a free consultation and quote. We would love to hear from you and help you with your digital marketing in SEO.

Digital marketing in SEO is a complex and ever-evolving landscape.

By focusing on quality, staying up-to-date with algorithm changes, optimising your website both on-page and off-page, and using social media strategically, businesses can navigate this landscape and achieve success in the digital world.

Share this Article


About the Author