LIFE CREDIT UNION
LIFE CREDIT UNION
LIFE CU
Website Design | Website Development
Overview
Life Credit Union is a member-owned, community-based financial co-op that has been providing ethical financial services to its members since 1968. With over 39,000 members and exceeding assets €169 million.
Life Credit Union is one of the largest credit unions in Ireland.
In 2019, the credit union approached Kola Digital to conduct a comprehensive digital marketing audit and develop an optimization strategy to enhance its online marketing and advertising performance in yours credit union website, with the ultimate goal of increasing membership and growing its loan book.
Our Approach
Kola Digital’s approach to this project was thorough and meticulous. The team conducted a complete digital marketing audit, delving into various aspects of Life Credit Union’s online presence.
This included an in-depth review of the credit union’s Search Engine Optimization (SEO) performance, Search Engine Marketing (SEM) Google AdWords activity, and Social Media Marketing (SMM) across platforms such as Facebook, Twitter, LinkedIn, and Instagram.
The audit revealed several opportunities for improvement, particularly in the areas of SEO, SEM, and social media engagement.
Following the audit, Kola Digital presented a series of recommendations to Life Credit Union, aimed at enhancing its online marketing strategy in the credit union website .
Kola Digital’s tailor-made approach to optimizing Life Credit Union’s digital marketing strategy was met with enthusiasm, and the recommendations were subsequently implemented over a 12-week period.
The Result
The results of the implementation were nothing short of remarkable. Life Credit Union witnessed significant improvement in its online advertising and marketing performance and increased credit union website visits, leading the company to engage Kola Digital for the ongoing management of its digital marketing activities.
As part of this ongoing partnership, Kola Digital undertook a number of ad-hoc projects, one of which involved the development of an integrated credit union loan calculator.
This tool was designed to streamline the customer journey as a customer as they navigate the credit union’s website, allowing them to make informed decisions about their loan options with the credit union calculator.
In addition to the Life Credit Union Loan Calculator, Kola Digital also spearheaded the implementation of various other initiatives, including the introduction of customer behavioral tracking software on the credit union website.
This software was instrumental in understanding the members’ user interface, enabling Kola Digital to optimize the website’s functionality and user experience.
The redesigned website, with its modern and intuitive design, was tailored to accommodate the extensive range of financial products and services offered by Life Credit Union, ensuring that each page boasted a bespoke, customized design.
Throughout the partnership, Kola Digital assumed responsibility for managing all digital marketing activities, including the maintenance of the credit union website, the management of social media platforms, the creation of Google ads, as well as the development of animations and videos.
This comprehensive approach to digital marketing has yielded tangible results, with increased engagement on social media, heightened website traffic, and a notable uptick in loan applications.
In conclusion, the collaboration between Life Credit Union and Kola Digital has been a resounding success, resulting in a more robust digital marketing strategy, an enhanced online presence, and increased member engagement. The introduction of the Credit Union Loan Calculator has proven to be a valuable asset, empowering members to make informed financial decisions.
If you are seeking to improve your credit union online presence and digital marketing strategy, Kola Digital is poised to offer its expertise.
Contact us today to explore how we can help you achieve your digital marketing goals and enhance the experience for your members.
