AOIFE LIFESTYLE
AOIFE LIFESTYLE
AOIFE LIFESTYLE
Website Design | Website Development
Overview
aoife ® is an award-winning luxury Irish brand that offers a multi-layered approach to luxury, circular fashion and sustainability.
The brand offers ergonomically designed bags, totes, backpacks, and accessories that offer everyday solutions with a special-occasion appeal using the latest eco-fabric technologies.
These products are not only stylish and functional, but also environmentally friendly and ethically sourced.
aoife® is reimagining the world of fashion and offering another vision for the future. The brand mission is to develop empathy for the earth through a sustainable culture.
aoife® is one of the leading circular fashion brands in Ireland, as it follows the principles of circular fashion, which aim to reduce waste, extend the lifespan of products, and regenerate natural systems.
Our Approach
Aoife the founder and creative director of the aoife® brand got in touch with us in 2019 to help launch her new brand in 2020.
She had a clear vision of what she wanted to achieve with her brand and how she wanted to communicate it to her target audience.
She was looking for a digital marketing agency that could understand her brand values and help her create a strong online presence.
Aoife had her first and second collection ready to launch and was looking for marketing support in the areas of social media marketing and web development.
She wanted to showcase her products in an engaging and attractive way, while also educating her customers about the benefits of circular fashion and sustainability.
The ethos of the brand was well developed therefore it was essential for the team to immerse ourselves deep within the brand in order to understand it from the conscious consumer, sustainable nature, to the unique suppliers, as aoife® uses eco-innovative fabrics, some repurposed from ghost fishing nets or synthesised from plant materials.
These fabrics are not only durable and high-quality, but also contribute to the conservation of marine life and the reduction of greenhouse gas emissions.
In order to help to market the brand, we had to understand the brand’s beliefs in circularity and sustainability.
We had to create a marketing strategy that aligned with the brand’s vision and goals, and that resonated with the customers who value ethical and eco-friendly fashion.
We had to highlight the features and benefits of the products, as well as the stories behind them. We had to create a brand identity that reflected the brand’s personality and values, and that stood out from the competition.
The Result
We worked with Aoife and her team to create the social media marketing launch campaign and we successfully launched the brand in June 2020.
We created a captivating and informative content plan that showcased the products, the fabrics, the suppliers, and the brand story.
We used a variety of formats, such as videos, images, stories, reels, and live sessions, to engage with the audience and increase the brand awareness and reach.
Aoife has remained a client for many years since the launch, we have worked with the brand in other areas such as Search Engine Optimisation, Search Engine Marketing, Social Media Advertising, e-commerce website management, mentoring, and email marketing.
We have helped the brand grow its online sales, traffic, and conversions, as well as its reputation and recognition as one of the leading circular fashion brands in Ireland and beyond.
Early in 2021 Aoife met with the Design Council of Ireland, and they suggested a redesign and development of her e-commerce website in order to showcase her brand.
Aoife had a new vision for the website as a designer herself gave the direction as to the look and feel of the website. She wanted to create a website that was user-friendly, responsive, and visually appealing, while also highlighting the brand’s values and mission.
We got to work and developed the new e-commerce website for the Irish Sustainable Luxury Brand. We used the latest web design and development technologies and best practices to create a website that was fast, secure, and optimised for SEO and mobile devices.
We also integrated the website with the brand’s social media platforms and email marketing software, to create a seamless and consistent customer journey.
We wanted to provide an excellent experience for the customer when viewing the products so we developed a Zoom tool, when viewing the product the customer could zoom right in to get a close up of the beautifully crafted bags.
If you are looking for a digital marketing agency that can help you launch or grow your circular fashion brand, look no further than Kola Digital.
Contact us today and let’s start working on your project.
