Overview
The PanPan Smartwatch, designed for children aged 6 to 12, offers families a secure, easy-to-use device that keeps kids connected without the need for a mobile phone.
In addition to the ongoing digital and marketing support we provide for Tunstall Emergency Response Ireland, the team approached Kola Digital with an exciting new challenge launching a brand-new product to an entirely new demographic.
From new branding and messaging to campaign strategy and digital rollout, we worked with Tunstall to position PanPan as a trusted, tech-savvy solution for modern families combining safety, simplicity, and style.
The Process
The PanPan Smartwatch for Kids campaign was a comprehensive, integrated marketing initiative to launch the new PanPan Smartwatch for kids in Ireland. This multi-faceted campaign aimed to generate awareness, engage with the target audience, and drive sales.
We looked for an integrated approach to ensure a cohesive campaign across various platforms
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Campaign and Logo Design:
Crafted a visually appealing and recognisable logo to establish the PanPan Smartwatch brand identity. -
Photocall with Children Modelling the Watch
Organised a professional photocall featuring children modelling the PanPan Smartwatch, showcasing its design, functionality, and appeal to the target audience. -
Leaflet Design:
Created eye-catching and informative leaflets distributed through various channels to further promote the product.
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Email Marketing:
Designed and implemented an email campaign to inform potential customers about the launch, offering special deals and product highlights. -
Leaflet Design:
Created eye-catching and informative leaflets distributed through various channels to further promote the product. -
Public Relations, Radio & Media Relations:
Managed media outreach and press relations to secure coverage in relevant publications, ensuring a broad reach for the campaign. -
Influencer Partnerships:
Collaborated with key influencers to boost credibility and reach, creating authentic content that resonated with target audiences. -
Google Ads Campaign:
Launched a targeted Google Ads campaign to drive online traffic and convert visitors into customers. -
Bespoke Application Form:
Developed a customised application form for users to submit their details in order to order the watch. -
Request a Call Back Form:
Created a simple, accessible lead form for potential customers to request a call back for more information or to place an order. This was used in our ad campaigns.
This integrated approach ensured a cohesive campaign across various platforms, maximizing the product’s exposure and engagement with the target market.
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