PPC Management and Digital Advertising in Kildare
Most businesses do not really have an ads problem. They have a tracking and decision making problem.
We work with companies in Kildare and across Ireland who are already spending money on ads, or are about to, and want to know one simple thing. Is this actually working.
At Kola Digital, we run PPC campaigns across Google Ads, Instagram, TikTok, and LinkedIn Ads Manager. Sometimes that means using just one platform. Sometimes a mix works better. The point is not the channel. The point is what comes out the other side, leads, calls, enquiries, or sales.
Krystle looks after the strategy and direction of every campaign. She is not a name on a page. She is involved in the decisions, the changes, and the thinking behind what runs and what gets paused.
What we actually do as a PPC agency
As a PPC agency, our job is not just to launch ads. It is to constantly decide what deserves more budget and what deserves less.
That usually includes:
- Setting up proper tracking so you can see what is happening
- Building campaigns that match real search or real behaviour
- Writing ads that sound like a person, not a brochure
- Watching where money is being wasted and cutting it
- Doubling down on what is quietly working
- Reporting in a way that is useful, not decorative
That is PPC management in real life.
Google Ads Management in Kildare
Google Ads is often the first place people think of, and for good reason. When someone searches for what you sell, you can be right there in front of them.
What most people do not see is how many Google Ads accounts quietly burn money through bad structure, broad keywords, or no real idea what happens after the click. We focus less on getting clicks and more on what those clicks actually do. If they do not turn into enquiries or sales, they are not good clicks.
Facebook Ads Management
Facebook remains one of the most powerful advertising platforms for reaching and retargeting customers. It allows you to reach people based on interests, behaviour, and demographics.
We build campaigns that focus on awareness, lead generation, and sales, and we constantly refine them based on real performance data.
Advertising on Instagram
Instagram is ideal for building interest and turning attention into action. It works especially well for brands where visuals matter and where people need to see or feel the product before they buy.
We create campaigns that fit naturally into the feed, test different messages and formats, and refine based on what people actually respond to.
Advertising on TikTok
TikTok is a very different environment and it only works when the creative feels native to the platform. Ads that look like traditional ads usually get ignored.
We help you plan and run campaigns that match how people use TikTok, then test and improve them until performance makes sense for your business.
LinkedIn Ads Manager Services
LinkedIn is the platform to use when you need to reach professionals, managers, or decision makers. It allows targeting by job title, industry, company size, and seniority.
It is not the cheapest platform, but for B2B and higher value services, it often delivers leads you simply cannot get elsewhere.
How our PPC management works
PPC management is not about turning ads on and leaving them.
It is an ongoing process of reviewing performance, testing changes, cutting what does not work, and putting more budget into what does. Krystle is involved in this process directly, reviewing results and guiding decisions as campaigns evolve.
Frequently asked questions about PPC
PPC stands for Pay Per Click. It is a form of online advertising where you only pay when someone clicks your ad. PPC is used on platforms like Google Ads, Instagram, TikTok, and LinkedIn.
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ROI means Return On Investment. In advertising, it is a way of measuring what you get back compared to what you spend. This could be sales, leads, calls, or enquiries.
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You can run ads yourself, but most businesses lose money before they learn what works. A PPC agency brings experience, structure, and ongoing optimisation, which usually leads to better results and less wasted spend.
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PPC services give you visibility immediately through paid ads. SEO focuses on building organic rankings over time. PPC is faster for results, while SEO is a longer term investment.
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PPC management includes strategy, setup, tracking, research, ad creation, testing, optimisation, budget control, and reporting. It is continuous work, not a one off task.
Ready to get better
results from your ads?
If you want PPC campaigns that are properly managed and focused on real business outcomes, talk to us.
Book a call with Krystle and the Kola Digital team today.
