My Work Experience at Kola Digital by Patrycja Cisowska
During my fourth year in school/ TY, I had the opportunity to complete my work experience at Kola Digital. Throughout the week I’ve learned how to use Canva to create impactful marketing content, and how to effectively research different marketing brands.
During the week, my key responsibility was to research multiple marketing companies, using keywords such as ‘Web Development Companies’ or ‘Web Design Companies’ in Kildare to gain practice in Search Engine Optimisation.
I also gained experienced in social media research, It was crucial for me to learn how important it is for marketing and any companies to have social media, and how it can be used positively and effectively.
The pattern that I noticed in these socials was the consistency in service promotions, client testimonials and trendy posts including tips for marketing. I noticed that brands focusing on service promotion while maintaining diversity in posts, had higher engagement from their audience.
As part of my work, I was introduced to an important and useful tool called Canva. Canva is a popular graphic design tool, especially for digital marketing. I got an introduction and I started learning how to use templates for social media posts which could also apply to advertisements or even posters.
Canva made it easy to experiment with colour, font, shapes and more to design visuals that were professional, allowing me to create a post up to Kola Digital ‘s standard. I quickly understood the importance of visually appealing content and how it captures the audience’s attention.
One of the best tips I learned during my time at Kola Digital was to maintain consistency, especially in design. Having a particular colour palette, font and or structure helps to build your brand recognition, which makes you look more professional.
Work experience at Kola Digital has been extremely valuable and eye opening to me. I’ve not only learned how to create eye- catching visuals in Canva, but I also gained a deeper understanding of the marketing industry. This experience has helped me grow more passionate about learning and deepening my knowledge in marketing. It reinforced my desire to consider a future career in digital marketing, and I look forward to applying these skills in future projects or even day to day life.
Krystle, Managing Director of Kola Digital, shares:
“At Kola Digital, we are passionate about fostering learning opportunities for students in Kildare, and it was a pleasure to have Patrycja complete her work experience with us.
She was diligent, focused, and eager to learn, taking instruction well and asking insightful questions—qualities we truly value.
We believe in creating a supportive environment where young talents can gain real-world experience in digital marketing. If your son or daughter is interested in hands-on experience at a vibrant digital marketing agency in Naas, feel free to reach out to me at [email protected].”
